Lou Lou is our family business built on helping babies be happy by a NICU nurse and mom to 4 babies. She believes every baby deserves a beautiful beginning. She designed the entire Lou Lou collection to be the only newborn essentials mamas reach for to calm and comfort their new baby. Like your favorite comfy clothes, Lou Lou products are always stretchy, breathable and silky soft for hassle free diaper changes and sweet dreams. Because motherhood (while sometimes messy and chaotic...) should always feel like love.