Parenting can be hard. but dressing your baby should be easy!
that’s why we’re here. less hassle, more time spent
together for you and your baby.
It’s a simple formula: stylish prints, super-soft, eco-friendly materials
and our SewSafe™ smart magnetic closures that connect quickly
and quietly so you can spend more time connecting with baby.
Our brand pillars are: Soft. Stylish. Sustainable. We want to make our world a better place by using eco-friendly fabrics & packaging.
Our modal is TENCEL modal, an eco-friendly, 100% natural fabric made from fibers of sustainably-grown beech wood trees, which means you can find comfort in its sources--and the way it feels. TENCEL Modal is created with an efficient, closed-loop process, which reduces the use of resources and energy and promotes circular economy and up-cycling from certified sustainable forestry.
Our 100% organic GOTS certified cotton fabric is eco-friendly, extra soft and gentle on baby’s sensitive skin. All GOTS certified cotton must meet social and environmental criteria. For example, ensuring that occupational health and safety standards are met. To see the complete list of criteria we adhere to, visit the Global Organic Textile Standard organization.
We also prioritize sustainability with our packaging! Our hangtags are made from recycled paper and our polybags are 100% biodegradable. Our reusable mailers packaging will be replaced with compostable packaging by the end of 2021.